What Will You Learn?
Search engine optimization
Content marketing
Web analytics
Keyword management and research
Website management and optimization
URL management
About This Course
Provider: Simplilearn
Format: Online
Duration: 36 hours to complete [Approx]
Target Audience: Intermediate
Learning Objectives: Upon completion of this free basic course, you will be able to advance your career as an SEO analyst, manager, or specialist
Course Prerequisites: NA
Assessment and Certification: Earn a Certificate upon completion from the relevant Provider
Instructor: Simplilearn
Key Topics: Search Engine Optimization, Content Marketing, Web Analytics
Topic Covered:
- - Course Introduction
- - SEO Introduction
- - How Search Engines Work
- - Types of SEO
- - Keyword Research and Competitive Intelligence
- - On-Page Optimization
- - Off-Page Optimization
- - Duplicate Content
- - Design and Architecture
- - Local SEO
- - Algorithm Updates and SEO Changes
- - Integrating SEO with Other Disciplines
- - SEO Tools
- - How to Build a Successful Career in SEO
- - Keyword Research
- - On-Page Optimization
- - Website Management and Optimzation
- - Off-Page SEO
- - Planning A New Website
- - Market Your Optimized Website
- - Analytics and Measurement
- - Introduction to Content Marketing
- - Developing a Vision of Content Marketing Success
- - Developing a Business Case for Content Marketing
- - Creating a Successful Content Marketing Strategy
- - Creating a Remarkable Editorial Mission Statement
- - Targeting Customer Intent Instead of Demographics
- - Targeting Key Influencers
- - Producing Help, Hub, and Hero Content Consistently
- - Producing Engaging Content More Frequently
- - Using Effective B2C and B2B Content Marketing Tactics
- - Building Successful B2C and B2B Social Media Platforms
- - Helping Customers find the Information They Seek
- - Helping Key Influencers Impact the Buyer’s Decision-Making Process
- - Measuring Content Effectiveness
- - Measuring Return on Marketing Investment
- - Improving by Experimenting With New Initiatives
- - Improving Effectiveness by Becoming More Sophisticated or Mature
- - Content Marketing in the Foreseeable Future
- - Introduction to Digital Analytics
- - Building Blocks
- - Fundamentals of Digital Analytics
- - Business Perspective
- - Methodology - Lean Six Sigma
- - Data Analysis Fundamentals
- - Analysis Perspective Providing Insights
- - Enabling Capabilities
- - Managing Analytics
- - Audience
- - Acquisition
- - Behavior
- - Conversions and Onboarding
- - Retention and Expansion
- - Advocacy
- - Privacy and Ethics
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