Advanced your Search Engine Optimization skills with this free Course

Advanced Search Engine Optimization Course

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What Will You Learn?

Search engine optimization
Content marketing
Web analytics
Keyword management and research
Website management and optimization
URL management

About This Course

Provider: Simplilearn
Format: Online
Duration: 36 hours to complete [Approx]
Target Audience: Intermediate
Learning Objectives: Upon completion of this free basic course, you will be able to advance your career as an SEO analyst, manager, or specialist
Course Prerequisites: NA
Assessment and Certification: Earn a Certificate upon completion from the relevant Provider
Instructor: Simplilearn
Key Topics: Search Engine Optimization, Content Marketing, Web Analytics
Topic Covered: 
  1. - Course Introduction
  2. - SEO Introduction
  3. - How Search Engines Work
  4. - Types of SEO
  5. - Keyword Research and Competitive Intelligence
  6. - On-Page Optimization
  7. - Off-Page Optimization
  8. - Duplicate Content
  9. - Design and Architecture
  10. - Local SEO
  11. - Algorithm Updates and SEO Changes
  12. - Integrating SEO with Other Disciplines
  13. - SEO Tools
  14. - How to Build a Successful Career in SEO
  15. - Keyword Research
  16. - On-Page Optimization
  17. - Website Management and Optimzation
  18. - Off-Page SEO
  19. - Planning A New Website
  20. - Market Your Optimized Website
  21. - Analytics and Measurement
  22. - Introduction to Content Marketing
  23. - Developing a Vision of Content Marketing Success
  24. - Developing a Business Case for Content Marketing
  25. - Creating a Successful Content Marketing Strategy
  26. - Creating a Remarkable Editorial Mission Statement
  27. - Targeting Customer Intent Instead of Demographics
  28. - Targeting Key Influencers
  29. - Producing Help, Hub, and Hero Content Consistently
  30. - Producing Engaging Content More Frequently
  31. - Using Effective B2C and B2B Content Marketing Tactics
  32. - Building Successful B2C and B2B Social Media Platforms
  33. - Helping Customers find the Information They Seek
  34. - Helping Key Influencers Impact the Buyer’s Decision-Making Process
  35. - Measuring Content Effectiveness
  36. - Measuring Return on Marketing Investment
  37. - Improving by Experimenting With New Initiatives
  38. - Improving Effectiveness by Becoming More Sophisticated or Mature
  39. - Content Marketing in the Foreseeable Future
  40. - Introduction to Digital Analytics
  41. - Building Blocks
  42. - Fundamentals of Digital Analytics
  43. - Business Perspective
  44. - Methodology - Lean Six Sigma
  45. - Data Analysis Fundamentals
  46. - Analysis Perspective Providing Insights
  47. - Enabling Capabilities
  48. - Managing Analytics
  49. - Audience
  50. - Acquisition
  51. - Behavior
  52. - Conversions and Onboarding
  53. - Retention and Expansion
  54. - Advocacy
  55. - Privacy and Ethics

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