What Will You Learn?
Complete a competitive analysis on a webpage
Interpret brand recognition through social media
Create sitemaps and robot.txt files, plan redirects, and manage site errors
Use a variety of SEO tools to conduct an audience analysis and develop personas of your ideal buyer
About This Course
Provider: Coursera
Format: Online
Duration: 29 hours to complete [Approx]
Target Audience: Beginners
Learning Objectives: Able to do understand SEO strategy after completing this free course
Course Prerequisites: NA
Assessment and Certification: NA
Instructor: University of California, Davis
Key Topics: Social Media, Keyword Research, Marketing, Mathematical Optimization, SEO
Topic Covered:
- - Course Introduction
- - Introduction to On-page SEO
- - Key Areas of SEO
- - Meta Data and Meta Tags
- - Title Tags 101
- - Meta Descriptions Help Too!
- - A Note About Meta Keywords
- - URL Optimization
- - How to Use Heading Tags
- - Creating and Optimizing Unique Content
- - Analyzing a Website Using a Web Crawler
- - Introduction to Off-page SEO
- - Off-site SEO Elements
- - Introduction to Technical SEO
- - Laying the Structural Foundation With Technical SEO
- - HTML Sitemap vs. XML Sitemap
- - The robots.txt File Protocol
- - Overcoming Pesky Error Codes
- - Redirects 101
- - 404 Pages Best Practices
- - Keyword Theory & Research Introduction
- - Choosing the Right Keywords
- - Stages of Search
- - Heads, Tails, and Long Tail Keywords
- - The Science of How Users Conduct Searches
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