What Will You Learn?
In this free course, you will learn about the transformative impact of new digital tools like the Internet, smartphones, and 3D printing on the world of marketing. Understand how these tools are reshaping the roles of both companies and consumers. Explore how digital tools empower consumers to actively participate in product development, promotion, and pricing. Acquire a fresh set of concepts, tools, and stories to enhance your digital marketing skills. Join us to gain valuable insights and stay ahead in the evolving landscape of modern marketing.
About This Course
Provider: Coursera
Format: Online
Duration: 28 hours to complete [Approx]
Target Audience: Beginners
Learning Objectives: After completing this free course, you'll become proficient in digital marketing
Course Prerequisites: NA
Assessment and Certification: NA
Instructor: University of Illinois at Urbana-Champaign
Key Topics: Digital Marketing, Marketing, Pricing Strategies, Marketing Mix, Product Strategies
Topic Covered:
- - Marketing Overview
- - Learn on Your Terms
- - Product
- - Offering Product Ideas
- - Customer Co-Creation
- - Sharing Economy
- - Product Reviews
- - User Generated Content
- - Doppelganger Brand Images
- - Online Shopping
- - New Retail
- - Case Study Introduction: Tesla
- - Self Manufacturing
- - Price Overview
- - Online Price Search
- - Pay What You Want
- - Freemium
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