What Will You Learn?
Learn the fundamentals of an end-to-end content marketing process for B2B businesses
Learn how to create interesting content and match content to offers that convert
Learn how to find industry influencers and identify promotional opportunities
Learn how to use various products to build the data you need to systematically improve
About This Course
Provider: Udemy
Format: Online
Duration: 1 hours to complete [Approx]
Target Audience: Beginners
Learning Objectives: After completing this free course you'll be able to acquire proficiency in content marketing.
Course Prerequisites: NA
Assessment and Certification: NA
Instructor: William Flanagan
Key Topics: Content Marketing, B2B businesses
Topic Covered:
- - Introduction
- - What we will cover
- - Creating interesting, relevant content
- - Publishing content for conversions
- - Matching content to offers
- - Publishing, CRM & landing page tools
- - Getting your content in front of your audience
- - Minimizing friction and maximizing natural ability to rank
- - Discovering channels and influencers
- - Learning and improving with metrics
- - Metrics for each stage of the funnel
- - Tooling for measurement
- - Conclusions
0 Comments