What Will You Learn?
Understand how email marketing fits into a digital marketing strategy
Write effective email copy, subject lines, and preview text
Test, execute, and optimize an email marketing campaign
Measure and analyze email campaign results
"Testing1"
About This Course
Provider: Coursera
Format: Online
Duration: 25 hours to complete [Approx]
Target Audience: Beginners
Learning Objectives: By the end of this course, you will be able to apply for entry-level jobs in digital marketing and e-commerce.
Course Prerequisites: NA
Assessment and Certification: NA
Instructor: Google
Key Topics: Email marketing analytics, Email Writing, Contact management, Email marketing strategy, Email list segmentation
Topic Covered:
- - What is email marketing?
- - Entry-level email marketing jobs and tasks
- - Imposter syndrome
- - Conduct PESTLE and SWOT audits
- - Set SMART goals
- - The do's and don'ts of email marketing
- - Aaron - Do's and don’ts for email marketing
- - Types of email marketing: Acquisition emails
- - Types of email marketing: Welcome emails
- - Types of email marketing: Newsletters
- - Types of email marketing: Promotional emails
- - Types of email marketing: Retention emails
- - Build your mailing list
- - Segment your mailing list
- - Write effective emails
- - Helpful tools for effective email marketing
- - How to choose an email marketing tool
- - Mistakes in email marketing•
- - Useful concepts in email marketing results
- - Ivana - Leverage data and insights in email marketing
- - Common email marketing metrics
- - Set the scene for your email marketing campaign
"Testing1"
Comments