What Will You Learn?
Understand how email marketing fits into a digital marketing strategy
Write effective email copy, subject lines, and preview text
Test, execute, and optimize an email marketing campaign
Measure and analyze email campaign results
About This Course
Provider: Coursera
Format: Online
Duration: 25 hours to complete [Approx]
Target Audience: Beginners
Learning Objectives: By the end of this course, you will be able to apply for entry-level jobs in digital marketing and e-commerce.
Course Prerequisites: NA
Assessment and Certification: NA
Instructor: Google
Key Topics: Email marketing analytics, Email Writing, Contact management, Email marketing strategy, Email list segmentation
Topic Covered:
- - What is email marketing?
- - Entry-level email marketing jobs and tasks
- - Imposter syndrome
- - Conduct PESTLE and SWOT audits
- - Set SMART goals
- - The do's and don'ts of email marketing
- - Aaron - Do's and don’ts for email marketing
- - Types of email marketing: Acquisition emails
- - Types of email marketing: Welcome emails
- - Types of email marketing: Newsletters
- - Types of email marketing: Promotional emails
- - Types of email marketing: Retention emails
- - Build your mailing list
- - Segment your mailing list
- - Write effective emails
- - Helpful tools for effective email marketing
- - How to choose an email marketing tool
- - Mistakes in email marketing•
- - Useful concepts in email marketing results
- - Ivana - Leverage data and insights in email marketing
- - Common email marketing metrics
- - Set the scene for your email marketing campaign
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