What Will You Learn?
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
About This Course
Provider: Coursera
Format: Online
Duration: 18 hours to complete [Approx]
Target Audience: Beginners
Learning Objectives: By the end of this free course, you will be able describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst.
Course Prerequisites: NA
Assessment and Certification: NA
Instructor: Google
Key Topics: E-Commerce, Customer loyalty, Customer Outreach, Marketing, Marketing Analytics
Topic Covered:
- - What are digital marketing and e-commerce?
- - What do digital marketing and e-commerce specialists do?
- - Career Path To Digital Marketing
- - Transferable skills for digital marketing and e-commerce
- - path to working in digital marketing
- - path to working in e-commerce
- - path to working in digital marketing and e-commerce
- - Launching your digital marketing or e-commerce career
- - Agency roles vs. in-house roles
- - How digital marketing and e-commerce create value
- - Diversity in digital marketing
- - Inclusive marketing
- - The customer journey and journey maps
- - The marketing funnel
- - The top of the funnel: Awareness and consideration
- - Measuring success at the top of the funnel
- - The bottom of the funnel: Conversion and loyalty
- - Measuring success at the bottom of the funnel
- - The value of brands for digital marketing
- - The elements of a digital marketing strategy
- - Define your marketing goals
- - Paid, owned, and earned media
- - Attract customers with search engine optimization
- - Reach customers with search engine marketing
- - Introduction to social media and email marketing
- - Social media marketing basics
- - Build relationships with email marketing
- - Measure progress with performance marketing
- - Working with data
- - Attribution models for digital marketing
- - Data storytelling basics
- - Prepare for your job search
- - Build confidence
0 Comments