English for Business and Entrepreneurship

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What Will You Learn?

This course is designed for non-native English speakers who are interested in learning more about the global business economy. In this course, you will learn about topics and language necessary to succeed in the international workplace.  You will explore business English through authentic readings and video lectures, while learning about business vocabulary, concepts, and issues. Unit 1 will provide an introduction to entrepreneurship by examining ideas, products, and opportunities. In unit 2, you will learn about the basics of market research, including how to identify an opportunity. The next unit in the course will focus on business plans, why these plans are important, and will give you a chance to practice composing a business plan.

About This Course

Provider: Coursera
Format: Online
Duration: 31 hours to complete [Approx]
Target Audience: Beginners
Learning Objectives: Able to navigate the global business economy with confidence, having acquired essential business English skills after completing this free course.
Course Prerequisites: NA
Assessment and Certification: NA
Instructor: University of Pennsylvania
Key Topics: Business Plan, Market Research, English Language, Entrepreneurship
Topic Covered: 
  2. - What is Entrepreneurship? 
  3. - Language Focus - Reading Skills 
  4. - Why Entrepreneurship? 
  5. - Ideas, Products, and Opportunities 
  6. - Informal Research - Advantages and Disadvantages 
  7. - Formal Research - Advantages and Disadvantages 
  8. - Language Focus - Listening Strategies 
  9. - Creating a Survey
  10. - Language Focus - Questions and Intonation 
  11. - Language Focus: Sample questions and intonation
  12. - Collecting Data
  13. - Strategic Language Focus - Intensifiers & degree complements in persuasive business writing 
  14. - Business description, including management and operations 
  15. - Vocabulary and Concepts 
  16. - Income statement (Vocabulary & concept focus)
  17. - Startup Costs, Sales & Revenue Projections, Cost Projections & Income Statement (Calculations) 
  18. - Financing a Business: Bootstrapping versus Outside Funding
  19. - Debt-Financing: Bank Loans and Microloans
  20. - Equity-Financing: Venture Capital 
  21. - Finding Investors in the Social Network 
  22. - Crowdfunding 
  23. - Listening: Crowd-sourced funding provides kickstart to new business ventures
  24. - Making a Pitch to Attract Investors
  25. - Creating an Effective Hook
  26. - Adding Impact: Word Stress, Body Language,& Eye Contact
  27. - Listening: How to Pitch a Business 
  28. - Persuasive Pitch, Two Samples

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Course Tags
Career Development Career Development Free Course English for Business and Entrepreneurship English for Business Learn English English Language Course Entrepreneurship Business Plan